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ALISE 2016 has ended
The ALISE 2016 Conference theme of “Radical Change: Inclusion and Innovation” celebrates the far reaching impact of Eliza T. Dresang’s work. The conference welcomes contributions that explore inclusive practices and innovative strategies in teaching and research, with special interest for Cultural Diversity, Digital Societies, Intellectual Freedom, Social Justice and International Resources.

Our logo for the conference is the metamorphosis of a caterpillar to a butterfly. This is a great symbol of radical change and transformation. Although the caterpillar and the butterfly exist in the same environment, each has its own perception and understanding of the world. As the caterpillar prepares for transformation, it must build the chrysalis, which acts as protection and change agent. When the radical change is completed, the butterfly emerges from the chrysalis into a new world, one of amazing potential and opportunity. The radical transformation and change allows the caterpillar to move beyond its small environment as a beautiful butterfly excited and ready to see and learn about its brave new world. 

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Thursday, January 7 • 2:00pm - 3:30pm
Session 6.1 B Juried Paper: Exploring Eye Movements for Inferring Differences in Online Information Searching Behavior. A Case Study of American and Chinese Students.

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The purpose of this study is to identify if cultural differences affect information-searching behavior of users on Google with the use of eye tracking technology. Even though cultural differences and individual cognitive style have been the main concern of several information behavior studies in the last 10 years, there are only a limited number of studies that investigate cognitive differences between online information seekers from cultural cognitive perspective.
The preliminary eye movement data (i.e. fixations and saccades) analysis shows differences in the search strategies employed by the participating groups. Overall, the Chinese participants have spent 20 minutes (in average) longer than the Americans. While the initial results support cognitive variation in the searching behaviors of participants with different ethnicities, there is a possibility that these differences are due to individual characteristics or English language proficiency and not purely cultural.

Speakers/Authors
avatar for Sara Chizari

Sara Chizari

PhD Candidate & Adjunct Faculty, University of South Carolina
I am a PhD Candidate at the University of South Carolina. My research interests lie in the intersection of neuro-cognitive and cross-cultural studies of information searching behavior. I am hoping to graduate in summer 2016!


Thursday January 7, 2016 2:00pm - 3:30pm EST
Arlington (Mezzanine)

Attendees (3)